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Role of Effective-Communication in Offshore Engagement

 by: John Parker

Proliferation of Virtual world has minimized the gap among businesses in the Global village. But, the appealing factor of virtual development that is implemented in Offshore Model of High quality, low cost endeavor is often wrapped up with the complexity of being able to understand the other side. A weak Communication between the Offshore Client and the Vendor can lead to problems such as

• Productivity Loss
• Mismatch of deliverables and expectations
• Loss of valuable time
• Redundancy of tasks

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There is more to communication than merely conveying the content. Besides the semantics, which is the key to being at the same wavelength, Attitude and Diction with which the information is shared are equally important. Software development outsourcing is the main field which mainly depends on the communication. Apart from the problems that arise from differences in culture, language and time zone, the communication could be fudged if there are multiple people communicating from the offshore vendor side to the client. Such ambiguities can be alleviated by implementing appropriate Strategies for communication, as mentioned below:

A. Using Communication Tools:

• Email
• Instant Messenger
• Phone calls
• VOIP
• Extranets
• Web Meetings
• Virtual Office Cabinets
• Ticket Management System
• Customized communication applications

B. Guidelines, Practices and Discipline

The two shores should communicate by following certain guidelines and practices

• Design the Discussion Document that takes into account the perspective from the both the offshore client and the vendor. The Document should outline the following:
  • Tasks
  • Roles assigned for the tasks
  • Mode of communication between the client and the vendor
  • Mode of intra-communication between the Software Teams and the Business Teams
  • How to tackle or mitigate any unexpected Issues or Risks

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  • Status Reports [Daily, Weekly]

• To avoid any communication gap, the correspondence should take place with discipline according to the defined schedule.
• Risk of information loss is eliminated if both the client and the offshore vendor delegate their tasks through the Project Managers from either side, which enables smooth information relay among the client and the vendor employees.

C. Techniques

• Clarity of goals before any meeting or phone conversation

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• Concise to-the-point discussion
• Documents with bullets and points
• Send summary of discussion

Though E-Business communication tools such as e-mail, tele-conferencing, fax, chat, video conferencing all serve as a conduit to effective and efficient means of information transfer, their usage can be more productive if used with a planned approach. An effective communication does not end with a healthy initiation, but is sustained keeping the momentum by maintaining agile response loop. Hence, a proactive approach from both the client and the Offshore Vendor is mandatory to further the business goals.

Source: http://www.hytechpro.com/role_of_effective_communicatins_in_offshore_engagement.html

About The Author John Parker This article is powered by A-1 Technology, an offshore outsourcing company. sec@a1internetdesign.com

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Simply put, business plans can make or break your business. Starting a Drop Ship business online is no different from starting a traditional non-online business. With the strong emphasis individuals place on writing business plans for starting up non-internet-based companies, it is equally crucial to prepare a business plan for your online business.

A business plan serves many important purposes for the online business. First, because the business plan has a detailed list of the tasks to undertake, it is a call to action for you to promote your business actively and not procrastinate on your marketing efforts. Second, it provides a blueprint that describes your company effectively: the market, the products and the steps you need for effective marketing. This serves to guide your business through the months ahead.

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Business plans normally comprise of five sections:

1) The Objectives. This section will describe the objectives for the venture, and the mission statement that defines the online business. It states both the financial and strategic objectives and is normally about one page long. There should be a concise description of the Drop Ship business at the start. A brief example:

Magical Stores Online is an internet company that provides quality tools and resources for magic tricks. We aim to consistently provide magicians with reliable tools for conducting magic tricks, and also accurate information and guides on how to properly perform the magic tricks with our tools. In our first year online, our target is to have U.S. $400,000 in revenues and $100,000 in profits. This can be achieved by attracting an average of about 5000 visitors to our website every month through effective internet marketing. Our strategy is to attract recurring traffic to our website by continually updating the useful resources and information on our website. Magicians will constantly return for more useful tips on magic tricks. This cuts our marketing costs drastically and adds to our profit margin.

2) The Executive summary. The executive summary should contain a few important details. It should outline the basic model of the company, how the business functions, the market environment, and also the business opportunity in the market. A continuation from the previous example:

Magical Stores Online is a retailer of magic products on the internet. We specialize in card and coin tricks and stage magic, and classify our products according to age group, skill level, features, and the occasion they are used for. Magicians can browse the product catalogue on our website and buy their products with a shopping cart software. They can choose to pay either by credit cards or by checks. We use a third party credit card merchant to process our payments, hence eliminating the need to have a merchant account ourselves. A profit is realized whenever a sale is made, because we obtain our products at a wholesale price and we sell them at a retail price. Since our supplier, Company XYZ, drop ships the products directly to the customers address, we do not need to hold any inventory. Our market comprises of magicians of any age group who specialize in card and coin tricks and stage magic. The opportunity lies in the internet as a marketing medium for magic products. Since the rise of the internetin the mid 1990s, we find that the major magic product retailers do not use the internet effectively to market their products. With effective internet marketing skills, we believe that we can reach a wider audience than the other major players, thus claiming a large market share.

*Note that in a real business plan, the business owner should aim to provide a more detailed version than the examples given above. The examples here only serve to illustrate an overview of what the basic business plan should encompass.

3) Marketing Strategies. In this section, you will describe the steps you intend to take in order to market your business effectively on the internet. There are a few basic marketing methods available on the internet. Mentioned below are three of the most popular methods.

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- Email Marketing. Ezines and newsletters are powerful tools. It is simply the most cost-effective form of marketing on the internet. Sending out email promotions or newsletters to your subscriber base costs virtually nothing, except for the time you spend on writing your newsletter. With the web form on your website, you can capture the names and email addresses of the customers who subscribed to your newsletter. I do not recommend that you send your subscribers with product promotions regularly, but you should continually provide them with useful tips and information. In this way, you establish your credibility as an expert and maintain a strong relationship with your customers, instead of appearing as someone just out to make money. Promotions for your products should only be sent out about once or twice a month.

- Search engine optimization. Optimizing your website for high search engine results on google, yahoo and msn, is a powerful way of getting large volumes of traffic at low cost. However, you have to put in a lot of effort for a long period of time, as top rankings do not appear overnight. There are two factors for search engine optimization: On-page or Off-page optimization. On-page optimization involves tweaking the page title, header and meta tags to include the website keywords. It also involves scattering the keywords throughout the page to improve the site relevancy. Off-page optimization, on the other hand, is much more important than on-page. It involves soliciting links from relevant websites. The more the websites that link to your site, and the higher the importance/relevance of the website linking to yours, the higher your website will be ranked on the search engines. Google places a very strong emphasis on this.

- Pay-per-click (PPC) Search Engines. This requires you to pay a sum of money for every visitor that clicks through the search engine to your website. The higher the amount you pay, the higher your website will be ranked on the PPC search engine. The basis for profiting with this marketing tool is by bidding less than the amount that each visitor to your website is worth. Overture is definitely the market leader for pay-per-click search engines.

4) Competitive Analysis. In this section, you have to analyze the strengths and weaknesses of your competitors, and the factors that will differentiate your products or services from your competitors. You have to analyze your competitors and record what makes them so successful, and also the weaknesses you can capitalize on to get an edge in the market. For example, competitors may not be using email marketing effectively to promote the products to customers. You can capitalize on this by using newsletters more intensively, establishing your credibility as an industry expert. To differentiate an online Drop Ship business, it is more viable to provide a reliable service from your website. This usually means providing a wealth of tips, articles and information for your visitors. This will attract them to continuously return to your website for the latest tips and resources that will benefit them. Fast response to their email queries and also fast shipping are also good services you can provide.

5) The financial projection section. In this section you can project the profit-loss statements and the cash flow statements for your business. The profit-loss statement records the monthly profit/loss realized over the months, while the cash flow statement records the difference between revenue and expenditure over the months. The costs for an online Drop Ship business will include:

- One-time costs for software like shopping cart software, email marketing software, and also search engine optimization software.

- Recurring costs for the wholesale price of the products, web hosting fees, a proportion of revenue paid to your third party credit card merchant to process your payments, and also internet marketing costs.

This section will be useful for you to gauge how your Drop Ship business performs according to your expectations.

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In conclusion, business plans do not only apply to real-world businesses, but are equally critical to online businesses as well. They serve as blueprints of the companies and also as strong calls to action for the aspiring internet entrepreneurs to achieve their success in ecommerce.

*You are welcome to reprint this article as long as you include the Author s resource box with the article and the entire article remains unchanged.

About the Author

About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you ll ever need to know about setting up a Drop Ship Business and marketing it. Click here for the Wholesale Drop Ship Directory from http://www.dropshipperscentral.com

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Get Identified Under Your Skin!

 by: Chris N. Fernando

There are movies that entertain you, frighten you, and enlighten you. There are movies that trigger your brain of a possible invention that might take shape. This happens every time you watch a Science-fiction movie you wonder, THIS is something that can be explored! There have been movies in the past that have shown the possibilities of planting a gadget inside a human to track his/her daily activities. If that idea has already triggered you of a possible invention, and you are on the edge of dismissing that as a distant dream, think again! You could be just on your way to getting yourself identified by surgically implanting yourself with a rice-grain sized chip under your skin thanks to a VeriChip.

Now, whats a VeriChip?

Applied Digital Solutions Inc, a company into RFID applications, end-to-end food safety systems, GPS/Satellite communications, and telecomm and security infrastructure, has come up with a unique solution called the VeriChip. This chip is a subdermal RFID (Radio Frequency Identification) device that can be used in a variety of security, financial, emergency identification and other applications. About the size of a grain of rice, each VeriChip product contains a unique verification number. When this chip senses one of Verichip’s proprietary scanners, it gets activated and transmits a unique ID number to the scanner. If the number matches an ID number in a database, the person with the chip under his or her skin can enter a secured room, complete a financial transaction, get his medical records verified, etc.

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According to Applied Digital, this technology has been around for a while. Digital Angel, a sister concern of Applied Digital has been selling these identification chips for about 15 years now. but most of them have until now been used only for identifying animals like household pets and livestock. The U.S. Department of Energy has also been using this technology to monitor salmon migration. Whats more these chips can last for a whooping 20 years!

So why use it on humans?

Applied Digital says that the idea for using these chips to identify humans came after the horrifying incidents of the Sept. 11, 2001 attacks on the World Trade Center and the Pentagon. While watching the post disaster coverage on TV, Richard Seelig, Vice President of medical applications at Applied Digital, saw how firemen were writing their badge numbers on their arm with pen so that they could be identified in the event of a disaster. He then inserted one of these chips under his skin and tested their viability and was quite amazed at how perfectly they performed. As of now, about 9,000 VeriChips have been sold, of which about 1,500 have been inserted into humans. This number will soon increase, since even Federal Drug Administration (FDA) has cleared VeriChip for medical applications in the United States. However FDA hasnt yet cleared this device for usage in security, financial, personal identification and safety applications. It might not be long when these chips make their way into other parts ofthe world. Well, speaking of other parts of the world, the Mexican Police Department has already chipped all of their personnel. The Italian Ministry of Health has also started a six-month trial of these chips for hospitals. The Baja Beach Club in Spain has also used them as electronic wallets to buy drinks and pay for usage of other facilities at their club. Most sales of these chips have taken place outside the US in Russia, Switzerland, Venezuela and Colombia.

How do you get it under your skin?

An authorized medical practitioner or surgeon can implant this 11-millimeter RFID chip in the fatty tissue below your right tricep. This chipping procedure lasts just a few minutes and involves the use of only a local anesthetic followed by quick, painless insertion of the VeriChip. Once its inserted under your skin, not even you can tell whether you have an RFID chip implanted there. So where does the chip get its energy? Well, you dont have to worry about that. This chip is dormant most of the time and wakes up only when you pass your skin over an external proprietary scanner. When you do this, a small amount of radio frequency energy passes through the skin energizing the chip. The chip then emits a radio frequency signal containing the verification number. This number is then deciphered by the scanner and transmitted to a secure data storage site accessed by authorized personnel via telephone or Internet. “It is used instead of other biometric applications such as fingerprints, says Angela Fulcher,Vice President Marketing and Sales, VeriChip Corporation. Implanting these chips would cost about $150 - $200 per person.

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What more can you do with it?

The VeriChip can be used for many applications than just verifying medical records. In this fast changing world everything is technology enhanced, and places that spell technology also invite unethical and illegal activities such as counterfeiting, identity theft, unauthorized access, etc. The VeriChip can be used for personal identity verification so the chip could contain your biometric information and the scanners would read your chip and grant access to a special area that only you are supposed to access. Other applications could include but are not limited to controlling access to Intellectual Property, managing and tracking physical and intellectual assets, providing physical access to control solutions, enabling innovative time and attendance systems, providing automated data collection and monitoring platforms and much more. The chip with GPS (Global Positioning System) capabilities could also be implanted into children, so that it becomes easier for the Police Department to trace them out, in events of kidnapping. VeriChip could also be used to find lost pets or keep track of endangered wildlife, as well as find lost or stolen property. It could also be used as a means for security such as, airport security, authorization for access to government buildings, laboratories, correctional facilities and the like. Convicted criminals or possible terrorists could also be tracked with this technology and prevent future attacks on time.

Is anything wrong with it?

While VeriChip seems to have no adverse side effects to its wearer, there are quite a few concerns over its usage pattern. One of the biggest disadvantages is the invasion of privacy of the user. People wouldnt really like scanners scanning them for personal information wherever they go or satellites tracking them across the globe. One of the major concerns could be about third parties gaining information on the Internet through either hacking or by selling sensitive data to unknown people. You might use these chips to safeguard your children from kidnappers, but there are possibilities of these chips being surgically removed and being disabled by kidnappers. There is also the possibilitiy that convicted criminals could remove the chips so authorities would be unable to track them. Most people fear an invasion of privacy as the greatest fault of implanting microchips. A recent CNN poll said that about 76% of Americans said they would not want a device like VeriChip implanted on their children, while 24%suggested they would. While the amount of securities this chip might offer is overwhelming, at the same time the device seems weighed down by numerous concerns including invasion of privacy. Only time will tell whether this invention takes off or just bites the dust.

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About The Author Chris N. Fernando is a Sr. Staff Writer with Magazine 360 - an IT magazine published by ITNation, Mumbai (India). He has also worked as Technical Editor with Peer Technical Services and as Reporter for PCQuest and Living Digital magazines. He also writes for The Cheers.com. Get more of him at: www.chrisfernando.tk chris.n.fernando@gmail.com

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Do you view your website as an expense or as an investment?
Surprisingly, many companies seem to view their website as a
necessary cost of doing business, not an opportunity to
attract an audience and gain new customers. The following
five tips can help transform a non-performing website into an
effective sales and marketing tool.

1. Make sure potential customers can find you on the search
engines.
Most businesses don’t take advantage of search engine
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2. Use content to get repeat visitors to your site, not
flashiness.
Rich media, such as flashy graphics and audio, may impress
your visitors the first time they see your site, but they are
unlikely to come back for it (or recommend your site to others
because of it). If repeat visitors (meaning potential
customers) are your goal, you are much more likely to get them
to return if your site offers content that they find valuable
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your company as an expert in your field while building a level
of trust with your visitors.

3. Develop regular e-newsletters and announcements to inform
and keep up to date with current and potential customers (but
only those who ask for them).
A properly executed newsletter campaign can help your business
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4. Make sure your existing marketing materials promote your
online presence.
Make sure that all of your print advertising; business cards,
letterhead, etc. display your web address. In addition, you
should mention your website address on your phone message, in
the signature of the emails of everyone in your company, and
in any radio or television advertising. This simple step can
drive a good deal of highly qualified prospects to your site
for relatively little cost, but many companies are still using
the same marketing materials that they used before they had a
website (and missing out on a great opportunity to build
traffic).

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5. Make sure your website content is focused on your
customer’s needs and interests, not your company.
A common mistake that companies make on the Internet is
focusing their Internet marketing text too much upon
themselves. Visitors are more interested in learning about how
your products or services can benefit them than about hearing
about how wonderful you are or learning about the history of
your company. Unlike other media, on the Internet you have
very little time to communicate your company’s unique selling
proposition (USP). The most effective websites are those that
quickly answer the question “Why do I need this
product/service?” Here’s a quick test- does your Internet
marketing copy use words like “we”, “us”, and “our” more often
than words like “you” and “your”? If so, your copy may be too
self-centric. A change in focus would likely help you to
better connect with your visitors.

About the Author

Scott Buresh is co-founder and principal of Medium Blue
Internet Marketing. For more helpful tips, visit
http://www.mediumblue.com
Are you losing sales? For a free search engine analysis,
please visit http://www.mediumblue.com/analysis.html

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If you have an online business or you just use Internet as one
of your marketing tools, you know that how important are the
search engines in your quest to get more targeted visitors to
your website. The changes in search engine field can have
unexpected outcome for your online endeavors. That s why it
is important to be well-informed on impending progress in
this sphere.

Microsoft has recently come out with the latest beta version
of its much touted search engine. Supported by 5 billion
indexed pages, it is poised to become one of the most powerful
search engines in the market. Right now MSN is using Yahoo
provided search results for queries done through its search
page, which it s planning to change somewhere in early next
year with its own. You can check out the search engine at
http://beta.search.msn.com .

Google s immense success and profitable business model
enticed Microsoft and others to look into lucrative search
engine market seriously. Amazon, for example, has recently
launched its web search site A9.com. Today, Google carries
out almost 50 percent of all searches on the Internet.
Yahoo with 24 percent of the market share is trailing in
a distant second place. MSN with 14 percent lags far behind
from the competitors a situation, which won t be very easy
to change.

However, Microsoft has a long history of copying booming
products; make their replicas some times, arguably, better
then the originals, and clinch larger portion of the market
shares. Microsoft has successfully done this to Borland s
dominance of programming languages in the early days. The
list of victims continued with once utterly popular word
processor WordPerfect, market dominant spreadsheet Lotus
1-2-3, Novell s Netware and finally Netscape.
Since 90 percents of all personal computers run on Windows,
Microsoft gets an extra edge against its competitors,
which it s capable of exploiting very effectively.

What is new in MSN search?

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This version of MSN search incorporated several interesting
features, which other search engines are lacking at this
moment.

Direct answers to plain language factual searches

Unlike Google or Yahoo, Askjeeves has better ability
to find answers to direct plain language searches. MSN
search has taken this one step further by adding
Microsoft’s Encarta reference tools to its features.
Ask, what is the capital of Russia? You will get the right
answer at the beginning of the result page. Questions like
What is the size of a Blue whale? also brings in exact
answer. No doubt, students will love this feature as it
makes a lot easier for them to get specific answers to
the questions related to facts and figures.

Near me

Microsoft’s new search engine includes a ‘’near me'’
button that helps users find websites for a given
location. In this release, this works only in United
States.

Once you press this button MSN search figures out where
are you located using your computer s IP address. However,
this can be easily superseded by changing setting
preferences. This is important if you are located in New
York and looking for something near Boston.

Search Builder

In other search engines, if you would like to customize
your search you have to use advance search options from
a separate page. MSN search has made it a lot easier for
average users by adding the ability of customization
right on the search box.

Once you click on the Search Builder from the link right
underneath of the search box a drop down menu will open.
Initially, the menu might look a little confusing; with
little patience you will be able to use available great
features easily.

The tool search terms allows you to add Boolean search
options. Site/ Domain tool is used for limiting a search
to specific site or domain, or excluding them from your
query. Links to tool helps you make your query within
the sites linked to a specific site. Country/ region and
language options are required to make geography or
language specific searches.

The best option from this group of features is the
Result Ranking . This option allows you to refine
searches and give you a better control over the search
result by using a set of three bars. By sliding the
bars up and down you choose whether you want to see
more of exact match or approximate match, more popular
or less popular, static or dynamic pages as search
results. You can generate an impressive range of
results for a single query thanks to this option.
This could be very useful for some types of searches.
For example: if you are looking for news based pages,
you might prefer to choose more dynamic pages rather
than static ones.

Preference setting

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Most notable options on the setting page are Safe
Search ability to filter out sexually explicit
images and texts, and ability to fix the number of
results displayed from one particular site.

Relevancy

Many reviewers claim that if you compare the search
results with Google, MSN search engine falls short
in relevancy. However, my results showed otherwise.

I ran a search on the phrase trade leads . The results
from both the search engines were very relevant. The
only difference in MSN I noticed is our
http://trade-leads.rusbiz.com managed to turn up on
the first page. But, a search on the word e-catalog
was brought better more relevant results on MSN
then Google. This time too I was happy to see
http://e-catalog.rusbiz.com on the first page of MSN
search results.

Conclusion

Oh yes! Your extreme urge to research more would be satiated further. You would like to be associated with this piece of article to acquire more.

If you consider all the new features of MSN that Google
does not have yet, its ability to cover natural language
queries, quality level and relevance of results, ability
to refine searches, there is no doubt that MSN search
engine is as good as Google.

About the Author

Nowshade Kabir is the founder, primary developer and present
CEO of Rusbiz.com. A Ph. D. in Information Technology, he
has wide experience in Business Consulting, International
Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace
with solutions to start and run online business.
You can contact him at mailto:nowshade[at]rusbiz.com

You as an expert of war between the states may have learned a lot from this piece of information. Your regular recurrence of wisdom on history will be done here.

Keep yourself updated. So, visit our constantly upgraded pages.

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